Elia-Kim specializes in the complex dynamics of media and communications, both online and offline. Her interests are therefore developing online marketing campaigns and increase conversion and traffic within websites.
With her diploma in Communication Management (BA) and Communication Sciences (MA) she is an expert in the field of communication and advertising. During her studies she worked at the Brussels advertising agency TBWA and she gained experience with trendwatcher Carolijn Domensino (Antwerp). As a final project at the college of higher education she organized an event, Communicatiedag, for her fellow students. For her master's thesis at the university she studied the influence of social media on believing in conspiracy theories among young people.