Jip is specialized in marketing and participation, she did a large scale research about social media and about participatory museum projects. In this last research she investigated the long-term effect of participatory museum projects on it's users. She talked about her research, youths and innovation at the Culture Conference 2015 in Alkmaar.
Jip has a Bachelor's degree in Cultural Heritage (specialized in marketing) from the Reinwardt Academie in Amsterdam. As part of these studies, she worked at de Appel arts centre and was, together with fellow students, responsible for introducing the participatory project 'Museumstraat' in Amsterdam.