Rui Guerra is involved in open culture with a critical view on communities. Being a critical open cultures advocate, Rui Guerra has developed a number of models, self-organising principles and strategies for shifting culture online, and what to do with it once it’s there. His work questions and challenges the norms and hierarchies of ‘high-end’ cultural institutions and suggests that the time has come to reflect the true economic and political value of online culture within governmental policy.
Rui presents regularly at international conferences including MuseumNext (Newcastle, UK), Culture 2.0 (Warsaw, Poland), ARCO Fair (Madrid, Spain), Museums and the Web (San Diego, USA), Digital Strategies for Cultural Heritage (Rotterdam, the Netherlands), Public Interfaces (Aarhus. Denmark) and the Association of Art Museum Curators's conference (New York, USA).