John Stack (Tate)

John Stack talks about Tate's online strategy and Tate's new website during the conference 'Museums and the Web 2012'.

John Stack is Head of Tate Online. Working closely with colleagues across the organisation, he is responsible for setting and delivering Tate's web strategy. The Tate Online department encompases editorial, design and technical development teams and sits within the Media and Audiences Division. Tate's website attracts 1.1–1.8 million visitors each month (making it the UK's number one museum website) and has grown to over 420,000 pages. Following a two-year project, the site was relaunched in April 2012.

"Our ambition is to make Tate Online the most engaging and most social arts website, to match this with the richest, deepest arts content found anywhere on the web, and to pair this with an increased presence for Tate beyond our own website [...] To achieve this ambition we should move on from considering Tate Online as ‘Tate’s fifth gallery’ to making online, quite simply, a dimension of practically everything Tate does […]" – Tate Online Strategy 2010–12

Tate Online Strategy 2010-12 is available online.

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