Team Leader

Team Leader

INTK is a young and ambitious studio based in Utrecht, specialized in developing digital strategies for cultural organizations.

Our mission is to change how people relate to culture. Forty years ago, very few people sported regularly. Today, many people dedicate several hours a week to sports. Inspired by the changes in the sports sector, we would like to bring a similar shift in the culture sector. We aim to encourage people who love culture to engage in cultural activities weekly. For example, we want to help people who love cinema go to the movies weekly.

We work with several museums, theaters, cinemas, castles, libraries, festivals, etc. Some cultural organizations we work with include Guggenheim Museum, Stadsschouwburg Utrecht, Film Theater Hilversum, Loevestein Castle, Library Utrecht, Le Guess Who festival, etc.

As the Team Lead of the Google Ad Grant Online Marketing Team, you will oversee the strategy, execution, and performance of Google Ad Grant campaigns for our diverse portfolio of non-profit clients. You will lead a team of six online marketers, guiding them in optimizing campaigns, achieving targets, and driving meaningful results for our clients. The ideal candidate is skilled in digital marketing and possesses strong leadership qualities, exceptional communication skills, and a passion for making a difference.


  • Lead a team of six online marketers in managing Google Ad Grant accounts for approximately 120 non-profit clients.
  • Develop and execute effective digital marketing strategies to drive traffic, engagement, and conversions for clients within the constraints of the Google Ad Grant program.
  • Collaborate with clients to understand their goals, objectives, and key performance indicators (KPIs), and translate these into actionable campaign strategies.
  • Monitor and analyze campaign performance data to identify areas for improvement and optimization, ensuring that clients' goals are met or exceeded.
  • Stay up-to-date with industry trends, Google Ad Grant program changes, and digital marketing best practices to provide innovative solutions to clients.
  • Provide regular performance reports and updates to clients, showcasing the impact of the campaigns and the value delivered.
  • Mentor, coach, and provide professional development opportunities to team members, fostering a culture of growth and continuous improvement.


  • Prior experience in a leadership or team management role, with the ability to motivate and guide a team toward achieving common goals.
  • Are knowledgeable about digital marketing, specifically SEA;
  • Are proficient with project management & possess stakeholder management skills;
  • Possess core competencies, like prioritization, problem-solving, and feedback;
  • Drive innovation;
  • Are fluent in English (Dutch is not a requirement).

What we offer

  • Gain experience with leading a team in the cultural sector;
  • Work with a young international team;
  • Offices at the center of Utrecht;
  • Five weeks holidays (25 days);

Perks and benefits

  • 💻 MacBook and 4K External Screen
  • 🚂 Free train tickets for commuting or visiting clients
  • ✈️ Free airplane tickets for business development abroad
  • ☎️ Telephone/internet costs covered to up to 20euros/month
  • 🍌 Free healthy snacks
  • 🍹 Free drinks on Fridays
  • 👵 Flexible pension plan
  • 🎓 Learning budget
  • 🎭 Free subscription plan for cultural activities

Are you interested?

The vacancy is available as long as this page exists. Please avoid calling us. In case you have questions, we prefer to receive them by email. You can apply in Dutch or English.